Jonathan Muir

Jonathan Muir: Building brands people choose at the speed of culture.

About

25+ years connecting leading brands with people, wherever they are.

A track record of creating cultural relevance, consumer demand and commercial growth.

Relevance Demand Commerce Growth

Jonathan Muir

Focus

Cultural relevance

Keeping brands and products relevant as culture and generations move.

Demand creation

Turning relevance into consumer-driven, measurable demand.

Omnichannel commerce

Meeting consumers wherever they choose to discover, engage and buy.

Commercial growth

Converting demand into measurable business growth.

Experience

  • Ocean BasketChief Marketing Officer2024 to now
  • adidasGlobal Retail Activation Director2021 to 2023
  • Sportscene, TFGMarketing Director2017 to 2021
  • NikeWestern Europe Brand Manager2011 to 2017
  • BaselineFounder and CEO1998 to 2011

Recent work

Ocean Basket Rewards
Ocean Basket RewardsOcean Basket
Creative Debuts x adidas
Creative Debuts x adidasadidas
Confirmed app online to offline
Confirmed app, online to offlineadidas
adidas Berlin flagship
Berlin flagshipadidas
Sportscene mobile commerce
Sportscene MobileSportscene, TFG
Capsule Festival
Capsule FestivalSportscene, TFG
Sportscene Studio
Sportscene StudioSportscene, TFG
NIKEiD global retail
NIKEiD global retailNike

Media

Contact